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Influence & Persuasion

Influence & Persuasion

Getting people to move is rarely about pushing harder. It is about understanding what helps them shift.

The problem: Good ideas struggle to gain traction because people do not know how to influence well. They may rely too much on logic, push too hard, or miss the factors that shape how people think, decide, and respond. That can slow progress, weaken buy-in, and make change harder than it needs to be.

 

This workshop helps participants influence with more awareness, credibility, and skill. They learn how persuasion works, what drives human responses, and how to communicate in a way that helps others consider alternatives without feeling pushed or manipulated. It is practical, relevant, and useful for anyone who needs to gain support, shift thinking, or move conversations forward.

Workshop Outcomes
  • Understanding influence, persuasion, and manipulation

  • Knowing what you need to understand about people first

  • Applying the Volvo principle

  • Using neuroscience to strengthen influence

  • Understanding influence, persuasion, and manipulation

  • Knowing what you need to understand about people first

  • Applying the Volvo principle

  • Using neuroscience to strengthen influence

When you described emotional and rational responses as being completely different at a cognitive level; so much of my own daily reactive communication made sense in a way I have never understood before. Somehow, you kept my attention the entire time; and gave me enough energy to have a great afternoon too.
Paul Connolly, VGA
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